When Neil Armstrong stepped onto the moon's surface on July 20, 1969, it was one of the biggest news stories of all time about an event that forever changed mankind. But how was our understanding of that event shaped? A new book, Marketing the Moon, tells the behind-the-scenes story of how those missions were marketed to Americans and the world. One of the book's authors Richard Jurek joins us. Read an interview, view a slideshow of images, and watch web extra video of the Apollo 11 mission.