Macy’s, Sears Fight for Survival in Digital Age
With news that both Sears and Macy’s are closing stores across the country as both retailers struggle to adapt to the digital-shopping age, what is the future for these once mighty and iconic brands?
Can they adapt or are they the retail equivalent of the dinosaurs, destined to be replaced by more nimble, online competitors?
Joining us to explore what the future may hold for these struggling retailers are: James Dion, a retail consultant and founder and president of Dionco, a retail consultancy firm; Brigid Sweeney, a reporter for Crain's Chicago Business whose beat includes fashion and retail; and Eric Anderson, a former chair of the marketing department at the Kellogg School of Management at Northwestern University where he teaches retail analytics.
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